What is Social ROI?

At yesterday's Tennessee State University's 4th Service Day, an engagement-based inquiry was begun to track data elicited by the question, "What is Social ROI?" Data derived from this project will in part support TSU's application for Carnegie Engaged Campus status.

The project is collaborative in nature and will identify resources and empower individuals to track their own personal data with regard to that question. We see a portfolio project that produces and publishes validated media from students and faculty who self-select into this study. Participants can then elect to participate in financial literacy to fluency seminars.

An IRB has been obtained for the DMSC Governor's Challenge project, which creates the virtual sandbox for this TSU Engaged Technology Institute (ETI) project. ETI was founded at TSU in Spring 09 and seeks affiliates (individual and institutional) to advance this inquiry.

Stay tuned for more as this story develops (hint: it dovetails with our last blog post).

Sincerely,

the coach.